Mr. Murali, a visionary entrepreneur and a compassionate human being, firmly believes in sharing the fruits of his business success with society. Driven by this noble mindset, he conceptualized a unique social responsibility initiative titled "Naalthorum Nallathu Seiyvom" – which translates to "Let’s Do Good Every Day."

Under this meaningful banner, a series of impactful programs spanning the domains of art, culture, education, health, and the environment are conducted throughout the year across various parts of Chennai. Although Mr. Murali is widely recognized as the proprietor of Sri Krishna Sweets, these initiatives reflect a broader vision focused on inspiring and nurturing a culture of daily good deeds among the public.

This heartfelt initiative, born from Mr. Murali's unwavering commitment to social good, is implemented in collaboration with a wide network of social and cultural organizations, all working collectively to energize lives and contribute meaningfully to the community.

A devoted businessman and a socially conscious citizen, Mr. Murali actively participates in several of these programs. His patriotic spirit and deep love for the Tamil language further reflect his strong cultural identity and sense of responsibility towards the society he serves.